The 3 Pillars on Internet Ambitions Part 4 of 4

 

 

CONCLUSION

The pillars are mile markers to guide you along the way.  They are not benchmarks.  Benchmarks are what you set for yourself and how you decide to deploy the presence.  This is why I see the interest level from people split off into three distinct groups:

        Group A:    Those that are super-hyped about the opportunity and roast in the emotion
                         of the information until they overload and eventually do nothing in the end.

        Group B:    Those that are excited but take a step back and begin to absorb scattered
                         and unrelated information only to crash and burn later on down the road.

        Group C:    Those that hone in on the 3 pillars above are carry them out prescriptively
                         and further supplement their information by reading resource and
                         instruction guides like BLOG LIFE – The Internet Business Explained.
                         You can download a free copy by signing up for our monthly newsletter.

You’ll need guides of this nature because as you progress its going to get more and more involved, but you won’t mind because you will be on your way.  I remember when I started and the task seemed daunting and far, far away.  But like all things in life, you learn.  This is probably also where everyone else would say “if I can do it… etc, you can do it…etc” but instead, I’ll say “its not for everyone.”  In the end, it’s your presence: you decide.

I hope this article helps you to sort out all the information out there about having an internet presence.  If this information was useful to you, feel free to post your comments.  You can also contact me by using the contact form on the right, and thank you for your continued time and support.

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Use Your Digital Army – Part 1

Small Business Tools

There is nothing more expensive to a small business owner than his labor component.  That is why many times you find yourselves doing a lot of the work of what would be a very good assistant or clerical help in general.  If you do the math, even with minimum wages, even the most giving of small business owners cannot hire the necessary help for those tasks without paying out at least $18,000 a year after you include payroll and related taxes.

Much of what you find on a store shelf for email and contact management does little to help when the need requires precision.  Many small business owners have ventured into retail stores to buy an email solution only to find it very “manual” despite its claims of automation and autonomy.  The same thing goes for those credit card processing machines that require manual entry of every sale made. 

But if you as a small business owner just focus in for a minute on a email/subscription solution; you will find that a PayPal and AWeber combination will completely fulfill your marketing and email objectives and automate your sales in the process.

Despite the familiarity with PayPal and its billing capability, it surprises many to find out that besides shopping carts and Buy Now buttons, PayPal also has a recurring subscription tool that lets you setup subscription buttons that you can easily incorporate into your email campaigns. 

These buttons are not like the Buy Now and Shopping Cart functions usually associated with PayPal products.  They are subscription buttons that allow you to choose many options including the giving of a free trial period before billing starts and allows you to determine the length of time for the subscriptions. 

Now incorporate this feature with Aweber’s autorespond and auto email capability and what you have is the ability to send out emails regularly to your clients, prospects, or customers knowing full well that you are not just doing gratuitist mailings that have no way of monetizing your efforts.  Many a small business owner has burned out trying the “newsletter” method of marketing because what they find is that they have put a lot of effort in creating the content for the newsletter, the expenses of printing and layout, and of course postage and mailing (plus labor if you had to get someone to do it).

Continued on Part 2

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The Argument for Blogs

I’m sure that if you watch cable TV enough you learn to put the news on screen in “background mode” because beside making stories bigger than they are, they have to fill 24 hours a day of it.  But even so, it’s funny to see the networks doing everything possible to say that they are honest, transparent, fair, balanced etc.  Now Fox is identified as having received information from the White House scripting for them what they should say and do.  

You as any other viewer of cable news should exercise caution when viewing because these cable news outlets are not at all what they are sold to you as.  Do you remember when news were about telling you and not about blatantly opinioning you?  I see them do this over and over again on every single segment they broadcast.  “Here is the news pitch, and here is X commentator from Y and A commentator from B to tell us more…” And before long you find yourself watching hours of opinions being bludgeoned into your head as if they were facts.  I remember that around 9/11, I watched the news almost religiously but ever since then I have become less and less content with their delivery and annoyed at their assumptions about where we are and what we feel about things in the country.

Which is why I support and continue to prefer the blog as the ultimate source of communication with the real people in the country and throughout the world for that matter.  Even though some blogs are used for professional propaganda like any other communication median, its easy to separate those that do with those that don’t if you just read into the comments area far enough.  The fact that media is cheaper to produce is a blessing for all of us, the individuals, and a handicap for the complex-media outlets.  

Support your blogs by subscribing to their feeds regularly and placing your opinion on the comments area to continue the communication and to strengthen these tools for us.  This blog in particular is about living, entertainment, technology and work at home opportunities and it is running on a bilingual English Spanish platform, but you can find many more blogs to read and get information from by visiting places like Technorati or Digg.  You can even take it a step further by signing up with services like Google Reader and hand picking which blogs, subjects and categories you like and have those feeds sent directly to you either by email or to your browser for direct viewing.

You don’t have to sit and watch puppet cable news that doesn’t let you interact and provide your individual opinion or manipulate their perspective and opinion on their “predetermined” subjects.  

Say “no” to their delivery system by hitting the OFF button.

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