The END of Snake Oil SEO

The End of Search Engine Optimizers

Search Engine Optimization in some ways has become the new mortgage industry.  People everywhere are experiencing a marketing push by so called "SEO" experts to provide them a top search engine placement in Google: "guaranteed."

Now with the release of DIYSEO by Text-Link-Ads founder Patrick Gavin, it will finally be the end of the oily SEO salesperson. That is, if you haven’t already shelled out a lot of money for "guaranteed" SEO?

Seriously now, how many of you paid somebody $75 a month per keyword or $750 or more per keyword to get your website "to the top spot on Google search results?"  It’s okay, raise your hands, we won’t judge. Well, maybe a little.  But don’t worry anymore because DIYSEO For The Rest of Us is a long needed program to help you end the crazy tide of phone calls being pushed onto so many a small business, by would be "SEO" experts.

The bottom line with SEO

The bottom line with SEO is that it takes Content, Related Inbound Links from similar Websites to your Website; Internal Site Links linking your Home Page to your Page Categories and your Page Categories to your Page Sections, and your Page Sections to your Individual Pages.  So when the search engine "crawlers" reach your website, they find everything by going from link to link until they crawl your whole site. Beyond that, you just need to make sure that if you have 1,000 pages on your site; that the search engines index all 1,000 of your pages (unless you don’t want them to).  That, along with the good inbound and outbound links discussed just now should give you good resulting PageRank from those efforts.  This, and your good content is all you need to rank well on search results.  Well, maybe I over generalized a bit; but, any reliable SEO Tool can help you accomplish this: fast.

But DIYSEO takes this a step further by allowing you to simply follow it’s lead and do as it says, by:

• inputting where you need to
• do as you are guided
• act as instructed

Do these things and SEO for your website or small business will be breeze if not, fun!  Whoa, did I say "fun."  Yes, fun.  Having a website for your business, can be fun, and profitable. Especially if you are optimizing for Local Search.

Thank you Patrick for releasing DIYSEO for the rest.  The community of small business owners and future entrepreneurs -Thanks You!

And… so long to the SEO telemarketers pitching "I can get you to the top of the…blah blah blah"

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eCommerce Solutions

eCommerce Economy

Commerce is taking a beating in the 2009 economy, but don’t worry!  There is always a new way to make money.  Especially when you apply economies of scale. 

Take this for example.  If the economy is so bad, then why is Wal-Mart, McDonald’s and some online retailers having record breaking earnings?  Because people like to save money as much as anyone else.  So let’s take a look at a growing trend in eCommerce that maybe, just maybe, will help you bump on over to the next level.  And don’t worry, I’m going to tell you who the online retailer is that is having record breaking quarters (in a bad economy).

It’s the growing segment of the the population turning to SEO and eCommerce.  Yep, no sooner did the mortgage industry end, that you now have a bunch of former mortgage professionals dialing every number on the yellow pages trying to sell a person "1st spot placement on Google."  Have you received one of those calls yet? Wait.  You’re next.

However, the other of this new phenomenon is the growing side of eCommerce.

Now, when you thing eCommerce you probably think Amazon and eBay, but there is a huge economic force moving through the economy that is creating jobs as well as fortunes for those that figure out the path.  And that is the new busines of converting a brick and mortar store into an eCommerce business.  This is the new path to making money for most retailers, yet many are still scratching their heads trying to figure out exactly what is going on.

So here is what is going on.  Some, that have figured it out are making money; and the others are not.  So how can this benefit you?  Easy. 

• Go look into Yahoo Merchant Solutions and read up a bit on a Yahoo Store.
• Go look into ProStores which is the competitor to Yahoo and read up a bit on a ProStore.

What these business tools are doing is making it possible for you to take a businesses’ inventory of items and upload them to the internet.  But not by taking pictures of them and putting them on the internet eBay style.  No,  this is catalog wide uploads.

Want a new career?  Learn the business of catalog products for online retailers.  That is where the economy is heading, and that is where the money is.  For more information, visit some of these additional resources.  I will write about some specific solutions like eCarts and Order Management solutions you can use in the next posting, where I will also fill you in on that quarter busting retailer.  In the meantime, if you want more than just a job in eCommerce, make sure you invest in a good book about Yahoo Store, ProStores or even Amazon and you’ll see things really start to change for your business.  Of course, if the business next door isn’t saying anything about it, its because he knows better. 

When you see them close, its not because of the bad economy; it’s usually because they just bought the warehouse down the street.

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