The 3 Pillars on Internet Ambitions Part 2 of 4

 

 

Pillar Two: Content

How many times are you going to read somewhere that “content is king?”  Everyone says it is in some form or another and goes further by giving you’re their perspective, but the bottom line is: where do you get it? And, how much of it do you need?

    Sourcing:  The internet is a place that is constantly hungry for information.  And
    unfortunately, the majority of the people that go to the internet are looking for
    information and only the minority of the people are providing that information.
    Therefore, you can almost guarantee yourself a spot on the information highway. 
    Sourcing begins with you.  Tell the world what you are good at.  And don’t try to be the
    expert.  Just share your opinions at a minimum, and make sure to communicate those
    thoughts and ideas -regularly.
   
    Volume:     Let me put it this way, when you setup your domain you created your first index
    (i.e., www.yoursite.com).  Google will index you eventually and so will MSN and Yahoo. 
    However, for most bloggers’ efforts to be considered even mildly successful, they have to
    reach a minimum level of at least 500 indexes going to your domain before you start to
    see viable quantities of traffic on your site.  By indexes I don’t mean inbound links.
    And this “indexing” happens only when you post to your blog.  More posts, more indexing.
    Additionally, if you assign tags (keywords) to your posts, you may increase the index. 
    In the above example, if you have written 100 posts, then you will have 100 indexes, i.e:

             Site Index URL Number 1:       www.yoursite.com
             Site Index URL Number 100:   www.yoursite.com/post-name-etc/

   Now add “simple tags” and “sitemap” your website, and you have effectively raised your
   indexes (URLs) to over 200 by now.

             Site Domain Index: 1
             Site Post Indexes: 100
             Site Tag Indexes: 100

   Congratulations, you now have 201 indexes (assuming the search engines index your total
   URLs) that reference your presence when people search (regardless of whether it’s a
   social network or a search engine).
   
   Visit Google.com and in the search bar type site:yourdomain.com to see your indexes. 
   Where ‘yourdomain’ is replaced by your domain or the website of your choice.

     Links:  All conversations about search engine optimization (SEO) and social media
     optimization (SMO) end with inbound links.  Google, MSN and Yahoo use them to
     determine your site’s “rank” in their search results.  The more websites that link to you,
     the higher your score and authority.  Obviously if you are writing content and enhancing
     the information highway, then you don’t have to worry about links, they will eventually
     get around to you.

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