Twitter Marketing 101

Twitter Marketing 101 School

The image below just goes to show how far internet marketing has to go.  Twitter, a principal innovator of micro blogging,  just released a new landing page that features a video on the upper right hand corner.  Not only does it show the power of video in internet marketing, but it also proves the tale of the famous 80s song "video killed the radio star." 

Twitter is cool.  Twitter is powerful.  It basically let’s anyone follow you around, and you can use this tool to give people updates and links to your latest activities and recommendations.  It is one of the few tools that a would be internet marketer could use that would give them a very good return for their investment (in this case, time).  Yet, as powerful as Twitter is, it still has to continue its own learning curve as witnessed by the insertion of the Common Craft "in Plain English" video.  Twitter Marketing 101 isn’t just for us, its for Twitter  too.

The Twitter home page does little to tell you what it can really do, and so Common Craft drove the point home easily with its simple use of video and paper cut outs.  When I first found out about Twitter, I signed up.  But honestly, I went to YouTube to learn how to use Twitter because I, like many, just signed up, -stared at the little bird, made a quik "twit" and then left.

 

All the power of Twitter marketing, and it didn’t occur to them from the beginning to make a simple video that would tell the world how they work.  I would recommend to anyone that has a website or blog to either, include a How It Works tab on their website or a How It Works video.  There is just too much information on the internet these days (over 1 Billion websites/blogs and counting) to assume that people have the time for written lessons, or FAQs.

The days of FAQ are going the way of the Dodo bird.  I don’t like the fact that when I want an answer (a quick answer sometimes), I have to read every line item/linked FAQ entry in some site that assumes that 1) I have the time, and 2) care to read every single entry before I get my answer.  Sometimes I have to use the Find and Search tool on my browser to try to narrow the search parameters.  I find that on some sites, I just want to know how to disable something, and instead of reading all 100 FAQ answers, I type that something into the browser search tool to get as close as I can to the answer.  I am sure some of you have been there before too.  It’s a Call to Action in Action.  In my opinion, FAQs should be replaced with micro-Video FAQs (one minute quick-videos).

I am glad to see Twitter Marketing taking a lesson from the rest of the innovators as it now incorporates something it should have done a long time ago.  Maybe some of the other sites out there (del.icio.us for example) will do the same.  Add a video to your site: it works.

Irony Moment

Upon visiting the Common Craft site you will notice that despite their own great videos on everyone else, yes, they do have their very own FAQ…

Does internet marketing look like a hamster wheel sometimes, or what? Twitter Marketing, try it and sign up for Twitter.  It’s powerful.

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