The 3 Pillars on Internet Ambitions Part 4 of 4
August 17, 2008 by Ari
Filed under Learn Search Engine Optimization, Search Optimization Series
CONCLUSION
The pillars are mile markers to guide you along the way. They are not benchmarks. Benchmarks are what you set for yourself and how you decide to deploy the presence. This is why I see the interest level from people split off into three distinct groups:
Group A: Those that are super-hyped about the opportunity and roast in the emotion
of the information until they overload and eventually do nothing in the end.
Group B: Those that are excited but take a step back and begin to absorb scattered
and unrelated information only to crash and burn later on down the road.
Group C: Those that hone in on the 3 pillars above are carry them out prescriptively
and further supplement their information by reading resource and
instruction guides like BLOG LIFE – The Internet Business Explained.
You can download a free copy by signing up for our monthly newsletter.
You’ll need guides of this nature because as you progress its going to get more and more involved, but you won’t mind because you will be on your way. I remember when I started and the task seemed daunting and far, far away. But like all things in life, you learn. This is probably also where everyone else would say “if I can do it… etc, you can do it…etc” but instead, I’ll say “its not for everyone.” In the end, it’s your presence: you decide.
I hope this article helps you to sort out all the information out there about having an internet presence. If this information was useful to you, feel free to post your comments. You can also contact me by using the contact form on the right, and thank you for your continued time and support.
The 3 Pillars on Internet Ambitions Part 2 of 4
August 17, 2008 by Ari
Filed under Learn Search Engine Optimization, Search Optimization Series
Pillar Two: Content
How many times are you going to read somewhere that “content is king?” Everyone says it is in some form or another and goes further by giving you’re their perspective, but the bottom line is: where do you get it? And, how much of it do you need?
Sourcing: The internet is a place that is constantly hungry for information. And
unfortunately, the majority of the people that go to the internet are looking for
information and only the minority of the people are providing that information.
Therefore, you can almost guarantee yourself a spot on the information highway.
Sourcing begins with you. Tell the world what you are good at. And don’t try to be the
expert. Just share your opinions at a minimum, and make sure to communicate those
thoughts and ideas -regularly.
Volume: Let me put it this way, when you setup your domain you created your first index
(i.e., www.yoursite.com). Google will index you eventually and so will MSN and Yahoo.
However, for most bloggers’ efforts to be considered even mildly successful, they have to
reach a minimum level of at least 500 indexes going to your domain before you start to
see viable quantities of traffic on your site. By indexes I don’t mean inbound links.
And this “indexing” happens only when you post to your blog. More posts, more indexing.
Additionally, if you assign tags (keywords) to your posts, you may increase the index.
In the above example, if you have written 100 posts, then you will have 100 indexes, i.e:
Site Index URL Number 1: www.yoursite.com
Site Index URL Number 100: www.yoursite.com/post-name-etc/
Now add “simple tags” and “sitemap” your website, and you have effectively raised your
indexes (URLs) to over 200 by now.
Site Domain Index: 1
Site Post Indexes: 100
Site Tag Indexes: 100
Congratulations, you now have 201 indexes (assuming the search engines index your total
URLs) that reference your presence when people search (regardless of whether it’s a
social network or a search engine).
Visit Google.com and in the search bar type site:yourdomain.com to see your indexes.
Where ‘yourdomain’ is replaced by your domain or the website of your choice.
Links: All conversations about search engine optimization (SEO) and social media
optimization (SMO) end with inbound links. Google, MSN and Yahoo use them to
determine your site’s “rank” in their search results. The more websites that link to you,
the higher your score and authority. Obviously if you are writing content and enhancing
the information highway, then you don’t have to worry about links, they will eventually
get around to you.






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