GoingUp.com is a Complete Solution

I don’t know how detailed you are about your website or its optimization needs, but there are tools out there for whatever the need may be.  In this case, I am referring to GoingUp.com.  GoingUp.com brings a unique twist to website optimization by putting there money where their mouth is when they talk about HTML validation.  You see, a lot of SEO recommendations say "make sure your website is XHTML compliant" but they don’t tell you where you’re sight has issues.  The GoingUp.com/Analyzer does!  It gives you a complete and specific line by line play of every line of code in your website that needs attention.  Using this method, you can literally make all your XHTML errors disappear if you are at least basically familiar with code (although I personally think this area is really for intermediates and above). 

Nonetheless, if you ever wondered if the way you entered a line of code works or not, this analyzer will tell you.  When I ran it on my site I found over 100 errors that I had not even considered like abandoned/open/orphaned tags.  Unless you do this with a regular editing program like HTML Toolkit or something similar, you can find yourself missing some of these once in a while, especially if you are a novice at code and are using programs or plug-ins to help your site execute what you want it to do.  There tools are powerful.

Website tools have come a long way as search engines continuously change their search algorithms.  But companies like GoingUp.com are leaving companies of days old in the dust.  They have tag generators and SEO optimizers that really get down to the details way beyond anything I’ve ever seen before.  And these guys even offer a free plug-in of their own that will install into your WordPress, Blogger, or Joomla folders, for on the fly statistics. 

I highly recommend that you give GoingUp.com a try and a visit.  I’m still in wow.

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The 3 Pillars on Internet Ambitions Part 3 of 4

 

 

Pillar Three: Marketing

There is a famous saying in the marketing business about people that market without knowing what they are doing, and it goes something like this: “I know that half of my marketing efforts are working, –I just don’t know which half…”

    Focus:  Marketing is not search engine optimization.  Marketing is also not doing
    everything possible (and desperate) to plaster your site presence everywhere.  However,
    marketing IS the effective distribution of your previous efforts (as sequenced above). 
    Having everything ready and sequenced puts you in the position to take your content to
    your audience, and in turn, –take that audience to your sponsors.

    Distribution:  Although you can bring your site to the top of the search engines by just
    paying for that priviledge, you must remember that search engines are only one of many
    options.  Search engines make money by selling advertisements on their search results. 
    They do not make money when you come up on those same results through organic
    means.  Yet despite organic or paid inclusion methods of presence, remember to use the
    old brick and mortar systems too.  For example, send an email to a 2nd or 3rd place
    newspaper (columnist) or radio station (DJ) telling them about your site (and the
    wonderful article you wrote about them).  Expand those efforts to include social media
    sites like MySpace and target that super popular blogger or surfer and write about them. 
    After all, everyone enjoys telling people where they’ve been written about.
   
    Traffic:  When you annex the three pillars into the sequences above, you will know the
    answer to your traffic question.  The combination of all those efforts, from planning to
    setup to posting to indexing to paid/organic inclusion to distribution, is what will come
    together and drive your traffic.  What keeps them there is the information you provide.
    So think about that one.  Is what you write or post about, interesting?  People want
    information that will enrich their lives or at a minimum, provide some level of interest.
    What you don’t want is traffic, –that has nothing to see or read because you’re not ready. 

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Linking all bilingual blogs

I wanted to let everyone know that I will be uploading my new blog theme in the next few days and I hope to receive feedback from you as to its layout and design.  I will soon tell you who designed it for me but I am leaving that as a surprise for now.   
In the meantime know that I will be including a free copy of my eBook for you to download and enjoy at your convenience!  I thought about marketing at first as a pay per download product, but in the end I thought it was more important to keep showing the bilingual community what works on the internet and what doesn’t.  I have a lot of friends and colleagues that are regular bloggers but there is a scarcity in the latino community of bloggers that do this for a living.  If you are out there, write to me, let me know where you are.

With technology and marketing techniques changing almost every week, it is important to know what is going on at all times when it deals with the internet and work at home opportunities.  We have all seen hypes like Pop-up Ads and Banner Ads go the way of the dinosaur and its ironic how many people still use those tried and failed techniques.  

The bottom line is that if you are trying to find information here for the purposes of improving your life, finding avenues of entertainment, trends in technology or work at home opportunities –then Laberinto Social is the right place for you!  And for that reason I will be giving away free downloads of my book which is over 50 pages of information on all things like where to go to sign up and start blogging for FREE to where to go for information on advertisers and marketing strategies.  The idea is to let you decide: do I want to subscribe to Laberinto Social for regular information feeds only, OR do I want to join forces with Ari and make our bilingual efforts even stronger.

I post regularly and usually in both languages (english and spanish) so it shouldn’t be a problem communicating with me through this blog.  You decide and then let me know.  While you are at it, let me know what ideas are running through your head too.  As I said, I see a shortage of latino blogs so I was thinking about setting up a blogroll of just bilingual blogs so that we can continue to spread the information train.  Linking ideas?

I found trazos-web.com today and I am linking to them so that we can strengthen the communication accord.  Diego wrote an article on how to increase subscriptions to his blog and ironically he talks about providing a book or information too.  He wrote:

"El método más utilizado que yo he visto, es regalarles un ebook o curso al suscribirse. Me he dado cuenta que normalmente los ebooks que regalan las páginas al suscribirnos son de dominio público o ebooks de otro autor que no es el webmaster que lo regala. Estoy convencido que es mejor regalar algo de nuestra propia autoría. Yo he utilizado ese método en mi blog y me ha dado buenos resultados. Con esa estrategia ganamos todos. Los suscritos ganan su regalo y nuestro blog gana un lector más.”

http://www.trazos-web.com/2008/08/01/un-metodo-para-aumentar-las-suscripciones-a-tu-blog/

 

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