The Value In Links

Make Link Building a Priority

Most people think that creating a website is the most important part of any internet marketing venture.  It’s not.  It’s all about the links.

If you have been busting over a website and admiring just how good it looks; and went as far as launching it, only to find out that it’s nice but nobody is visiting it.  It may have more to do with the SEO and links to the site than the site itself.  That is, of course, unless you are a heavy user of Flash.  If you have lots of Flash on your site, it is likely that the search engines don’t even know you exist!  That is because search engine crawlers look for text above all else, to determine what your website is all about.  Flash and images are nice, but they fall way short.

Make Links A Part of Your Website Strategy

So, when you design your site make sure to make linking a priority. And no, this does not mean putting a bunch of links on the site to your favorite websites.  It means, going out and having relevant websites link to YOUR site.  Yes, you have to email, call or even blog about another website on your site if you want them to link to you.  Why? Because if they are a PR5 or PR4 or something and you are a PR0 or PR1 you will need them linking to your site if you ever wish to climb on the search engine results!

So a great optimal linking strategy to maintain is:

• Have more inbound links to your site than outbound links
• Link to and request links to your website from relevant content websites
• Do not participate in link farms or anything that promises 1,000s of links
• When requesting links, always go for anchor text links above all others

There is more information on this topic throughout Laberinto Social so look for the Articles on SEO and Linking for more information.

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