SEO Elite Mentality

Having an SEO Elite Mindset

Search Engine Optimization or SEO as it is called by many of the elite SEO users, is what is deemed to be the ultimate goal  for anyone seeking to place high on search engine results pages or SERPs.  For the sake of this posting, we will refer to the  long phrase of Search Engine Optimization SEO, as SEO Elite.

In order to achieve SEO elite status, you simply have to understant that search engines are nothing like they were before.   Particularly, if you are talking about Google.  Google’s innovative search engine algorithms are protected just like the  formula for Coke or Pepsi is, for example.  Google’s job is to make money from search advertisers.  As such, their goal is to  maximize the quality of the search results that visitors find in order to maintain their level of quality.

Therefore, in order to achieve a respectable SEO elite ranking, you have to ensure that your content is as close to the  Google mind set as possible.  So let’s think like Google for a minute and get inside their SEO elite minset.  We know they want to maximize the quality of the search results to optimize their advertising revenues.  Hence, they are going to be dependent on quality content.  And of course, content is what we provide.  Whenever we post an article, a picture, a video, or anything that we upload to the internet, it becomes a part of that content "algorithm" Google searches for.  It then becomes Google’s job to sort through that content and make it as presentable as possible for search queries (within the context of what and how we upload to the internet in the first place).

And this is where your role as an SEO elite can take shape.  If Google is dependent on that content, then they are not going  to find duplicate content, old content, out-dated content or just plain wrong content useful.  So you’re first priority should be to make sure that the content you deliver is of optimal quality.  Hence, when you decide that you are going to write about fishing vacations for example, you want to ensure that you stay as close to the topic as possible.  If you stray  away from the topic and mix and mix-match its content with say, cattle farming and space travel, it will not be of a  high enough quality to beat or compete against content that is more accurate to the topic than yours is.  The more accurate and close you are to the quality and SEO elite standard, the greater your reward is.  In this case, top and first placement.

Becoming an SEO elite is not that difficult if you take the above to heart, and not simply assume its over stated side line  recommendations.  It is simply a fact that quality content equals a quality placement.  Now how important is placement would  you say?  Well, let’s return to the assumption that you have a wonderful website about fishing vacations.  It has wonderful content and lots of  wonderful videos and pictures.  However, because you did not think that becoming an SEO elite was that important, you decided  to ignore the requirements and mindset of an SEO elite and thought you’d also ignore the sites meta tags, descriptions, links and content.   Being set on including the things you like on your site, you threw back in the cattle farming and space travel content as "additional information on the site." 

In doing so, your site has been listed on the search results, but it is coming up on the  20th "index" page of the results.  And, if you don’t already know this, Google only displays ten results per page ( on their standard results display).  So being  indexed at the 20th index page with 10 results per page, would make your site the 200th link down the line!  Now how  many people do you know of that would click click click until they reached the 20th page of the search results?  Exactly.  You wouldn’t, and neither would they.  Besides, the further down you go, the less relevant the results are anyway.  And now you can see the damage "cattle farming" and "space travel" content made on your site.  Not incorporating the SEO elite mentality cost you dearly on this placement.  So let’s avoid that sort of error in the first place.  After all, you did not build the site just  because.  It is your way of letting the world know what it is you are up to: 1) whether it’s for profit,  or 2) philanthrophy.

Putting our SEO elite mentality hat back on, we are now going to make sure that our pages, posts, and content (speaking broadly here),  are all related to the sites’ intention: fishing vacations.  You will now ensure that your content contains the term fishing vacations in the body of your content, and you also ensure that it is relevant to the conversation.  In other words, you don’t want to just throw in the keyword(s) in there a bunch of times in a way that makes no sense at all.  That would be considered spam, and just another fast way to get dropped from the SERPs.  Your SEO elite mentality tells you that you will  ensure that  you have linked your content to other relevant content on the web, AND that you have made the content’s URL (or permalink) related in some way to your content.  For example, you could title the URL for the content as  www.fishingvacations.com/recent-fishing-locations.html.  If your content is about recent fishing locations, you are onto  something big here.  You are relevant to your site, tightly themed on your content, and specific to the keywords as used in the topic. 

Do you see where the SEO elite mentality is helping you and helping Google?  This rich content that you’ve created is so valuable now, that it can’t help but bring your site and content up to the top page of the search listing results!  You may not get the number one spot from all this work, but then again, being on the first page is at least good enough right??

WRONG.  You just went through the hardest part, which was learning to think like an SEO elite and to understand that you can’t ignore the search results algorithms.  And even though you have these lessons under your belt, and, just because you didn’t end up on the number one spot, you are going to give  up and stop there?  Especially when you are so close?

Your content and article are valuable. You need to put your SEO elite mindset into over drive and go the full course.

• Contact other sites that are related to your content (by email) and let  them know about your relevant content.
• They can reference the material and place links directing others to it, but they can’t copy or duplicate it onto their sites.
• You can ask them add a link to your site as a recognized source for that type of quality and content.

When they link to you in this manner, you are further enhancing your status on the web because you are a source for content and quality.  In other words: SEO ELITE.

Just make sure that if they ask you to add a link to your site pointing back to their site, that their page rank is equal to or greater than what yours is.  This is because if they have a lower page rank than you do, you will be pulling your own score down.  And if you do that, where’s that SEO elite effort going then?  South.  So keep that in mind also.

To find out their page rank, download the Google Toolbar and make sure that you have page rank  enabled.  After you install it you will know what your page rank is, and when you visit someone else’s site, you will know their page rank as well. 

In the end, the more in bound links you can get to your site and content from other sites, the greater your page rank and authority. 

• The  greater the quality of your content, the more valuable you are to the content hungry search engines. 

So don’t be surprised  when all of a sudden, you are now the site placing 1st on the search engine results.  Like I said, the search engines will reward you for maintaining this SEO elite mentality throughout your contributions of content to the internet.  It is much easier to accomplish that some would have you believe, it just takes the right mentality: an SEO elite mentality.  Only two programs come to mind that are worthy of a recommendation when it comes to SEO elite engineering. 

Program 1                                                                    Program 2

Now to remove any and all doubts about whether an SEO elite mentality really matters or not, let’s take a look at some data on the matter.  Below is a graph of a study done at Cornell University where they tracked the eye movements of subjects, as they moved through search engine results pages.  The chart shows that even when you make it onto the first page, you  should never assume that you are done with the task.  By looking at the data, you come to realize just how important an SEO elite mentality is when talking about search results and placement. 

People pay a lot of money for top placements on the SERPs, and sometimes they don’t have to.  But just looking over the illustration again, shows you that even in the 7th place, you are still not as  popular as 1st!

Image Source: Online Marketing Research

If we assume that the graph results were created from the seach term(s): fishing vacations, and that there are 5,000 searches for these term(s) a day.  Then we can assume that you would have received only 18 visitors as denoted by the 7th position’s performance rating of 0.36%.  While the content (and page) receiving the top placement received 56.56% of the  performance ratings.  If this was an example of click thru rates, you would have received 18 visitors as opposed to 2,818 for the first position!

With that level of inequity between the positions; you don’t ever ever want assume that just a little bit of work on SEO is enough.  The affects of proper SEO implementation can be exponential.  If your business or cause depends on leads or visitors, then you can’t afford to ignore search engine optimization. 

Hence, a first spot placement should always be your goal.  That is why I refuse to call it just SEO.  Quality content and a strong SEO elite mentality, wil always give you the best placements on the web.

I have attached a copy of the Cornell University Study for you to download.  Good luck and remember to maintain a top level SEO elite mentality.

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