Hot Spots Feature on YouTube

October 2, 2008 by Ari
Filed under Search Engine Optimization

Some Hot Spots To Look Out For

Here is a quick little inside note that everyone should be aware on their YouTube accounts, especially if you do any kind of video marketing. When you load your videos, make sure to use the Annotations tool inside YouTube. Annotations allows you to add comment "bubbles" to your videos that can link to another video on YouTube or bring special attention to a specific part on your video. These hot spots features bring a visitor’s eyes directly to your page link.

For example, if you have learned how to put your http://sitename.com into the description area, you can have an annotation pointing directly at it at the end of your video so that viewers know exactly where to click when the video ends. You will notice that when annotation is used in combination with the placement of your URL in the description area, your visitor traffic increases dramatically.

Hot Spots and Metrics

Now although that is a good way to bring more visitors to their site, we have to look at the performance of those visitors as it pertains to the value of our efforts in the videos we upload. So to ensure that you are measuring the metrics on that, make regular use of the Insight button on YouTube so that you can see how many views you are getting. These additional hot spots feature gives you a lot of valuable information.

The Insight tool (button) will tell you specifically what is the popularity of your video, what source (embedded video or YouTube play area) is generating the largest number of viewers, and what demographic is targeting your content the most. All of this data is available to you just by clicking the insight button in the video edit area.

So as you will notice, individually, each of these hot spot features and buttons are great in themselves, but when properly combined, they can give you a much better return and perspective on your web traffic and investment. And don’t forget that YouTube is not the only place to upload videos to. You’ve got bilingual internet marketing places like Univision and Telemundo that also give you the opportunity to upload videos.

Let me know if there are any additional hot spot features that you’ve come across that help with YouTube or any other video network like Truveo. You can also read the other post I wrote about video marketing too.