Target the Keywords In Any Marketing Campaign

Target the Keywords Not the Business

Some small business owners feel that when they are trying to reach out to an audience online, they should try to brand their company’s name first and as much as possible before anything else.  Internet marketers would suggest that you first focus on and target the keywords associated with your business before anything else.  In other words, start with the keywords and the business name will follow.  Now this of course is for a business that has zero name recognition.  We wouldn’t tell Target to go out and focus on keywords when they have such a strong retail brand name.  But as for the smaller enterprise, you want to get to where your customers are and not assume they will know your name.  For example, say you want to focus your bilingual internet marketing efforts towards auto parts stores.

Instead of making a site or marketing materials online that cover everything in the general category of auto parts (which is too broad anyway and may be consumer driven from that angle), you just focus on longer string keyword combinations like auto parts store or dallas auto parts store.  Your results would be less than a broad search, but you would be finding the business owners you were looking for in the first, instead of consumers looking for auto parts. 

So focus in on your selected words: auto parts store and create your site with that three word "keyword string" being used repeatedly and consistently through out your pages and specifically on your home page, so that any search engine that visits your site on a crawl will know that your site is specific to those terms.

The reason it matters to focus in on a specific set of keyword strings is because if you are too broad in a keyword term, you are never going to outrank the big boys that have the first position on search engine results pages.  For example, let’s say you ran a search on Google for: auto parts.  Your results may show something like this:

 

 

Notice how a lot of advertisers have paid to place above the search results and even to the right of the results?  The first placed business in the organic search results ends up with three sponsors above it, that are paying for their placement.  If you check the first placed business’s page rank, you will see that it has a Page Rank of 4.  Not very high, but high enough that it is getting a first place position for free, while all the others pay.  Now let’s search for auto parts store and see what comes up.

 

In these results, you will notice that this business is still placing first, even though only 1,193 people searched for the keywords auto parts store. Now there are no sponsors above, but even though there are some to the right, that business has first place advantage on any one looking for a auto parts store.

Keep this in mind as you go about building your sites and blogs, because sometimes you don’t have to pay to place at the top.  You just have to do your homework when it comes to website design and performance to ensure that you are getting what you pay for. So always remember:

• Target the keywords to drive traffic and sales to reward your efforts many times over on all your internet marketing investments.

When you use a keyword search tool you will find out what specific keywords drive your business the best, and then you can invest more in them by simply ensuring that your content is always highly relevant to those terms.  It’s the cheapest way to get the most out of your online marketing dollars.

Press Ctrl+D to Bookmark this Site: auto parts store  target the keywords  keyword strings  marketing efforts  keyword term  first position  search engine results  internet marketers  small business owners