Generating Website Traffic and Backlinks

The techniques on generating website traffic

Okay, so there are a lot of techniques out there on ways to help you generate more website traffic for your website or blog. Personally, I think there is too much emphasis paid on organic search results.  You know, those free results you get when you add content to your blog and therefore you save the money you would otherwise spend on marketing outlets like Pay per click.  When I say that there is too much emphasis, I mean that the focus is entirely on content and submission without much personal interaction.

While it is a MUST to write things all the time for your site(s) and maybe even submit an article here and there, it is also a good idea to reach out to your local media for exposure.  You’ve got dozens of radio stations, local televisions stations and newspapers whom you can contact to establish a relationship with.  Don’t just send an email as I’ve seen some advisors recommend.  Yes its a good first step, but take the time to write a letter!  Send in a color print out of your blog with the letter or something that will make it stand out. 

If you’re goal is to start generating website traffic at meaningful levels for your site, then you are going to have to invest more of your efforts on getting links (back-links) to your site through all means.  With search engines now basing the results of their search queries of the level of keyword density that your site/page has, and the number of back links that are linking to your site, its even more important to step out of the norm and use new techniques to generating traffic and those crucial back-links. 

Each of those links from a website or blog that has high traffic, also has what the search engines call high "authority."  The more back links you can generate to that type of a site, the greater your authority on the internet.  But getting those sites to link to you at some level is sometimes an uphill battle.  But, it is not something that is impossible to accomplish with the right amount of effort.

Here’s a funny example.  I once saw a movie where a team coach was trying to get the NCAA to approve his team of young players (that had just suffered a tragedy) to play football as freshmen.  He asked the school’s Dean to make a special request for persmission.  After some letters and phone calls he was unsuccessful.  As the Dean said, "its the NCAA, they don’t change the rules for anybody."  It was then that the coach asked him if he was married, and the Dean said "yes, why?"  The coach answered as he asked the following, "Did you propose to her over the phone or in person?"  The Dean got the point, and you should too!

I am not saying you should start going to their offices in person, but in the internet world, its okay to step outside of that environment for a minute, and try the brick and mortar route.  A letter can change the landscape when a local newswriter gets hundreds of emails everyday, and then you’re letter is the only one that made it to their desk with little to no competition. 

If you think that local exposure won’t help with your efforts, or that you have a blog or article that could reach a national audience, then get it out to those larger outlets too!  Don’t limit yourself to the examples given here, and get creative.  A college student, for example, can get more people to visit his blog on campus, if he simply posts a flier at his campus room, than they could by writing ten articles in one day.  That is because even new content that you post, takes some time to get out there on the internet (as fast as the internet is). 

In the long run those articles that you post will help with your content and organic search, but you’ll be LINKS ahead of the game because you took the time to write some letters and make some phone calls.  Again, stepping out a bit can "highlight" your request and get your the extra attention needed to successfully procure a link to your site.

Now if you happen to visit one of them in person to request a link, then at least you left the house for a bit and detached from the internet just long enough to social life "offline" abit.

Generating website traffic can be the most exciting part of your blogging experience, but its got to be done with consistency.

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