The 3 Pillars on Internet Ambitions Part 3 of 4

 

 

Pillar Three: Marketing

There is a famous saying in the marketing business about people that market without knowing what they are doing, and it goes something like this: “I know that half of my marketing efforts are working, –I just don’t know which half…”

    Focus:  Marketing is not search engine optimization.  Marketing is also not doing
    everything possible (and desperate) to plaster your site presence everywhere.  However,
    marketing IS the effective distribution of your previous efforts (as sequenced above). 
    Having everything ready and sequenced puts you in the position to take your content to
    your audience, and in turn, –take that audience to your sponsors.

    Distribution:  Although you can bring your site to the top of the search engines by just
    paying for that priviledge, you must remember that search engines are only one of many
    options.  Search engines make money by selling advertisements on their search results. 
    They do not make money when you come up on those same results through organic
    means.  Yet despite organic or paid inclusion methods of presence, remember to use the
    old brick and mortar systems too.  For example, send an email to a 2nd or 3rd place
    newspaper (columnist) or radio station (DJ) telling them about your site (and the
    wonderful article you wrote about them).  Expand those efforts to include social media
    sites like MySpace and target that super popular blogger or surfer and write about them. 
    After all, everyone enjoys telling people where they’ve been written about.
   
    Traffic:  When you annex the three pillars into the sequences above, you will know the
    answer to your traffic question.  The combination of all those efforts, from planning to
    setup to posting to indexing to paid/organic inclusion to distribution, is what will come
    together and drive your traffic.  What keeps them there is the information you provide.
    So think about that one.  Is what you write or post about, interesting?  People want
    information that will enrich their lives or at a minimum, provide some level of interest.
    What you don’t want is traffic, –that has nothing to see or read because you’re not ready. 

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